Consumers are accustomed to having instant gratification and information at their fingertips. For this reason, QR codes are rapidly expanding their reach and use. QR code stands for Quick Response Codes, essentially meaning they are a quick link to another source of information.
A QR Code
The Basics
For those unfamiliar with QR codes, they are the box that looks like graphic art.They are similar to barcodes in the sense that they store a specific data set. However, QR codes are able to store much more data and have the capability of sharing that data.
QR codes are two-dimensional (2D) allowing them to hold thousands of alphanumeric characters of information. Because they hold such large amounts of data and how simply they are to use, QR codes are perfect for businesses.
Once scanned by or iPhone, Android or other smartphone device, the QR code brings you to a specific link to a webpage, a deal or coupon, or other functions on your device. Developing a QR code is as easy as putting the appropriate data into a QR code generator. Simply search for a QR code generator on your internet browser, find the best deal and begin.
The Uses
There are several options that QR codes have uses for: sharing, community, and call- to -action.
Sharing is vertically unlimited with QR codes. You can share a web link, an entire eBook or a coupon packet. There is nothing that can’t be shared, just use your creativity and figure out what your customers want.
Community is created by sharing. You can link your QR code to a LIKE button for your Facebook page, or Twitter account. Community tries to engage the consumer so that they build brand loyalty.
Call- to- action is the next step after community. You want to have your consumer actually take action upon what you call them to do. Simply having them visits your website or Facebook page is not enough in this economy. You need them to buy or join whatever you offer.
Here are some ideas of where QR codes could be used in your business:
- Business card, front and/or back
- Brochures
- Sides of vehicles
- Product itself, packaging or tags
- Menus
QR codes could be linked to any of these:
- Contact Information
- Directions
- Hiring process or forms
- Free Downloads
- Website
- Feedback forms
To have QR codes work, you need to create sharing, build community, and have a call to action. You can do this by having the experience fun, explaining the benefits, and overcoming the competition.
QR codes might be what your business is looking for. Do your research, watch your competitors and develop some ideas. Watch your business grow and develop with the use of QR codes for mobile marketing.
Visit mDefinite for more information on QR codes and what options are available for your business.