Twitter use has become common marketing practice and way for businesses to update consumers, clients and the general public. In fact, since bursting on the scene in 2006, Twitter now has over 500 million active users.

With Twitter now fully indoctrinated as a viable communication tool, businesses, companies, organizations and even some individuals have sought ways to maximize their presence on Twitter.

One such method is by creating a Twitter Bot. Like a robot, Twitter Bots are designed to watch and seek out various key words. Aaron Sumner wrote in his Stratepedia Blog “What are Twitter bots?” that once a bot stumbles upon a tweet with programmed keywords, the bot “either sends a pre-written response that may sort of look like it came from someone who legitimately read your tweet and has directly related to comment to it, or it follows your Twitter account.”

While there clearly are number of benefits to Twitter bots, businesses would be wise to study up on them before enlisting them into service.

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