“In the case of mobile, companies need to understand that it’s more than just a technology shift, it is also a significant change in how people connect with each other and consumer content,” New York City-based Chia Chen, senior vice president of mobile practice at Digitas said. “Mobile changes people.”
Mobile is growing and developing, making significant strives for some companies but not for others. Companies such as Nokia and Research in Motion (RIM) are struggling due to insignificant mobile marketing strategies.
RIM was too slow developing customer friendly phones after the iPhone was introduced in 2007, losing mindshare and profits.
Nokia lost ground because they didn’t transition from feature phones to smartphones.
These are two examples of how companies are unable to survive in the new mobile era because they were unable to predict what their customers needed or wanted. According to Chia Chen, “Successful companies in the mobile space understand what customers want — not just today but tomorrow.”
Companies need to understand the potential mobile marketing has, but not underestimate the effects either. Don’t let your company fall behind in the new mobile era. Keep up with the changing economy and what your customers need.