Coca-Cola Drives Brand Awareness

Posted on July 30, 2012 by mDefinite

Coca-Cola newest marketing strategy engages teens and young adults via mobile gaming application. Developed in-house, the game app is meant to build a long-term relationship with customers.

“It’s clear that mobile phones are a passion point for teens and young adults,” said Stafford Green, head of the Coca-Cola Content Factory, Atlanta. “Coke makes moments of happiness, and this game is just a virtual version of that.”

The goal of the game is to spread happiness. The players guide a crab through a series of unique races or obstacles, returning a soccer ball to penguin characters. Characters and products within the game host Coca-Cola’s logo, reinforcing the brand consistently in the game.

mobile website, mobile app, mobile device

Mobile Devices

Game players can share their experiences on Facebook and Twitter, increasing brand awareness and word-of-mouth marketing. To have a wider reach, Coca-Cola is developing an Android version of the application.

“A game can reinforce the brand on several levels. A game app can create an emotional connection with the target audience, solidify the game player’s brand loyalty, reinforce the brand’s credibility and potentially motivate the young person to buy more products,” said Scott McCormick, partner at Float Mobile Learning, Morton, IL.

For more information on up and coming internet marketing trends, call mDefinite today! They will be able to lead you marketing campaigns into the future. Bottom line is if you want to be available to the modern consumer, you need a mobile campaign.

For more information call mDefinite today! 888.454.8882

Disney Bets BIG – Mobile Campaign

Posted on July 27, 2012 by mDefinite

Disney showcased its Mobile Magic App mobile application on national television, print, and advertising campaign to encourage downloads. The Disney Mobile Magic App is Disney Parks official app, featuring many user friendly options.

Mobile Applications

Users can locate Disney characters using GPS-enabled maps anywhere in the park. The App also features attraction wait times and return times for Fastpass and videos or games.

“The campaign makes the call-to-action very simple, effective and enticing,” said Jim Stanley, vice president of marketing and product at StarStar. “This is first time StarStar is being used for an in-park app.

The Mobile Magic App works by having a user call the StarStar number. Almost instantly, a text message is sent containing a link for the app download. “Everyone knows how to make a phone call – consumers are taking to very rapidly,” he said.

Television advertisements work well for encouraging mobile usage. “There have been plenty of studies showing how many consumers are browsing the mobile Web while watching TV,” Mr. Stanley said. “What we’ve seen off of big national ad campaigns is that brands are able to drive a tremendous amount of response off of a few seconds call to action in a TV ad.”

Radio advertisements showed increased engagement levels for Disney’s mobile app.

“The campaigns that are the most effective at driving consumers to engage make the call-to-action very clear – I think the Disney effort is a very good example of that.”

For more information call mDefinite today! 888.454.8882

BIGS Sunflower Seeds Mobile Website

Posted on July 26, 2012 by mDefinite

mDefinite launched an optimized mobile website for BIGS® Sunflower Seeds, one of the largest sunflower seed producers in the US. The mobile website includes information on the line of BIGS flavors, tells the BIGS story, and supports the ability for fans to join The BIGS Nation. Most importantly it provides a great user experience for mobile visitors to BIGS.com

Before the mobile website was launched, mobile visitors would find themselves on the BIGS wired website that was hard to navigate. And because it used a Flash animation for its main visuals, there were key elements missing for mobile visitors. This made the user experience less than desirable. Statistics have proven that 6 out of 10 users will leave and never return to a site if they have a poor experience on their first visit. BIGS needed to solve that problem.

Now, anyone who visits http://bigs.com on a mobile device will be automatically redirected to the mobile version of the website. mDefinite’s device switcher identifies whether users are browsing the website with a computer (PC) or mobile device. If users are on a mobile device, the switcher instantaneously redirects to m.BIGS.com. This allows for consistent branding and one URL to be used to access both websites.

An additional part of fine-tuning the mobile user experience included optimizing video for mobile devices. To tell the BIGS story, it was important to include The Food Network’s special feature on BIGS Sunflower Seeds. To properly show this video mDefinite leveraged their proprietary content delivery network (CDN.) The CDN properly encodes videos so that they look sharp and play smoothly (don’t stall) on all mobile devices. The video content on the site loads fast and looks great.

BIGS could see immediate results when the mobile site was turned on. There was already mobile traffic to BIGS.com and it is expected to grow. With the mobile site providing a proper user experience consumers have a streamlined way to engage with the brand. The switcher was turned on at 2pm, by 3:20pm there were already consumers filling out the contact us form and mobile sign-ups to join BIGS Nation. BIGS Nation fans are the first to know about new flavors, new products, special events and the opportunity to receive offers and discounts.

Check out the BIGS website on your mobile device and see for yourself.

http://www.bigs.com/

For more information call mDefinite today! 888.454.8882

QR code stamps

Posted on July 23, 2012 by mDefinite

The first postage stamp with mobile scan ability was released on June 28, 2012. The United States Postal Service (USPS) issued QR codes on the reverse side of stamps featuring images of Miles Davis and Edith Piaf.

QR Codes, qr codes, mobile marketing stamp

QR Code Stamps

When scanned with a smartphone, the individual is redirected to a page offering music, images, and timeline s of the musician’s lives. Once directed to the landing page, there are several options. From the page you can purchase QR stamps of either musician or share over Facebook, Twitter or email.

This is the first time since 1989 that France and the United States have collaborated to produce postage stamps. Miles Davis and Edith Piaf were chosen to be featured because they are well-known in both countries.

Ronald Stroman, the U.S. Postal Service deputy postmaster general, explained that with the QR code stamp, “our goal is to encourage more people to learn about these artists and the unique form of musical diplomacy they practiced. Like the music of Miles and Edith and like the friendship between America and France, these stamps will last forever.”

These QR code stamps are informational, but also demonstrate the endless possibilities for QR codes. Although they are a fairly new marketing strategy, they are being used creatively worldwide.

Visit mDefinite.com to see what QR codes could add to your mobile marketing strategy.

The Casualties of Mobile: What it Takes to Survive in the New Mobile Era

Posted on July 20, 2012 by mDefinite

Mobile Marketing

“In the case of mobile, companies need to understand that it’s more than just a technology shift, it is also a significant change in how people connect with each other and consumer content,” New York City-based Chia Chen, senior vice president of mobile practice at Digitas said. “Mobile changes people.”

Mobile is growing and developing, making significant strives for some companies but not for others. Companies such as Nokia and Research in Motion (RIM) are struggling due to insignificant mobile marketing strategies.

RIM was too slow developing customer friendly phones after the iPhone was introduced in 2007, losing mindshare and profits.

Nokia lost ground because they didn’t transition from feature phones to smartphones.

These are two examples of how companies are unable to survive in the new mobile era because they were unable to predict what their customers needed or wanted. According to Chia Chen, “Successful companies in the mobile space understand what customers want — not just today but tomorrow.”

Companies need to understand the potential mobile marketing has, but not underestimate the effects either. Don’t let your company fall behind in the new mobile era. Keep up with the changing economy and what your customers need.

For more information on mobile marketing, visit mDefinite.com. Does your company have what it takes to survive in the new mobile era?

What QR Codes Can Do

Posted on July 19, 2012 by mDefinite

Consumers are accustomed to having instant gratification and information at their fingertips. For this reason, QR codes are rapidly expanding their reach and use. QR code stands for Quick Response Codes, essentially meaning they are a quick link to another source of information.

A QR Code

The Basics

For those unfamiliar with QR codes, they are the box that looks like graphic art.They are similar to barcodes in the sense that they store a specific data set. However, QR codes are able to store much more data and have the capability of sharing that data.

QR codes are two-dimensional (2D) allowing them to hold thousands of alphanumeric characters of information. Because they hold such large amounts of data and how simply they are to use, QR codes are perfect for businesses.

Once scanned by or iPhone, Android or other smartphone device, the QR code brings you to a specific link to a webpage, a deal or coupon, or other functions on your device. Developing a QR code is as easy as putting the appropriate data into a QR code generator. Simply search for a QR code generator on your internet browser, find the best deal and begin.

The Uses

There are several options that QR codes have uses for: sharing, community, and call- to -action.

Sharing is vertically unlimited with QR codes. You can share a web link, an entire eBook or a coupon packet. There is nothing that can’t be shared, just use your creativity and figure out what your customers want.

Community is created by sharing. You can link your QR code to a LIKE button for your Facebook page, or Twitter account. Community tries to engage the consumer so that they build brand loyalty.

Call- to- action is the next step after community. You want to have your consumer actually take action upon what you call them to do. Simply having them visits your website or Facebook page is not enough in this economy. You need them to buy or join whatever you offer.

Here are some ideas of where QR codes could be used in your business:

Business card, front and/or back
Brochures
Sides of vehicles
Product itself, packaging or tags
Menus

QR codes could be linked to any of these:

Contact Information
Directions
Hiring process or forms
Free Downloads
Website
Feedback forms

To have QR codes work, you need to create sharing, build community, and have a call to action. You can do this by having the experience fun, explaining the benefits, and overcoming the competition.

QR codes might be what your business is looking for. Do your research, watch your competitors and develop some ideas. Watch your business grow and develop with the use of QR codes for mobile marketing.

Visit mDefinite for more information on QR codes and what options are available for your business.

Mobile app or Mobile website?

Posted on July 16, 2012 by mDefinite

Mobile Phones

Smart phone usage has risen the past year with no signs of slowing down. A strong 10 percent or more of website traffic is, in fact, coming from mobile users. This demonstrates the need for a mobile strategy. Your mobile strategy either has to “adapt or die”.

99% of businesses do not need a mobile application; a mobile website will do just fine. Never the less, your company will need some sort of mobile marketing strategy..

How you decide to adapt deserves some serious thought, but here are some good choices:

1. You can build a mobile app for your product or service.

2. You can build a user-friendly mobile website.

While many business owners do not know the difference, there is a significant distinction between the two options, each with their own unique strengths and weaknesses.

A mobile application is like Facebook , Instagram , or Yelp. You download it to your phone, and then launch the program when you want to use it. Every app that is downloaded to your phone takes up memory.

A user-friendly mobile website is simply an extension of your existing website. Mobile websites are unique due to the fact that they are built to be seen in any format. The website lives online and can be viewed on any mobile browser. The website isn’t saved to the phone, which means it takes up no memory.

In order to choose which one is for you, answer this question: “Do you want to entertain, inform, or provide utility?” Entertaining is like AngryBirds, or Facebook. Utility is providing a function on the phone, like a flashlight. Informing is the most typical need, and the easiest way to do that is by building a mobile website.

But the trick for either is finding the option that is cheapest, fastest, and easier than the others. That will allow you to achieve the best result for your company and ultimately will improve your ROI and maintain your customers.

For more information on mobile websites, call mDefinite today and learn more about their custom platform.

Mobile Web Solutions

Monthly Archives: July 2012

The Casualties of Mobile: What it Takes to Survive in the New Mobile Era